5 Steps to Create the Perfect Web Design Proposal
If you are an experienced web designer, you probably don’t need this article as you know how to create stunning proposals already. If you are a beginner, however, you might find yourself struggling with ways to attract the right clients and get the job offers you need (and find interesting).
Of course, you wouldn’t want that happening. It’s essential for any freelancer to learn how to draw clients quickly with proposals – otherwise, financial struggles will be inevitable. However, some designers still do it the wrong way, making the description of their skills and the cost of their work the main focus of the proposal.
And I’m not saying that skill and money aren’t important – they simply aren’t the first thing your client wants to see when they read your proposal. So if you don’t know how to do it right, let me help you. Today I want to offer you 5 easy steps to create your perfect web design proposal.
1. Describe the problem.
Okay, most likely the client has already defined what exactly do they need. However, this doesn’t mean that the client has described the problem hiding behind this request. Sometimes clients have troubles formulating the problem well; sometimes they don’t name it at all; sometimes they name it but you think that the reason for their request is a bit different.
That’s why I recommend you spending some time to find the real problem and to deliver it to the client.
Why is it so important?
Well, in case the client knows the problem well, you’ll just confirm that you understood each other right. In case the client doesn’t know the problem or doesn’t know the real one it’s your opportunity to show him that you are competent enough to figure it out.
And either way, this will mean that you make your client’s problem your top priority. Not your skills, not the price of the project but the thing that bothers the client the most.
How do you define the problem in the first place? By digging deeper and doing this a lot. Ask yourself why the client wants a website redesign, for example? Why do they want it right now? Why do they need it to be done quickly? Keep asking yourself questions until you’re sure you understand the situation well enough. Then describe the problem to the client, making it as detailed as possible.
2. Offer the solution.
The problem has to come with the solution, right? Naturally, it would be the second step of your proposal writing. This could be even harder because you have to think like a businessman here (which could be tough for a web designer).
The proper solution does include the list of things you’re going to make for the client: a website design, a logo, etc. However, you shouldn’t simply list of those things – you have to actually explain why you want to offer them to this specific client.
For example, new website design might be justified by an improved navigation to increase sales, while a logo creation can be justified by the need to make the brand more appealing to a younger target audience, for example. It’s important to connect every detail of your problem’s solution to how it’s going to benefit the client’s business. It is also important to make the solution itself as detailed as possible.
Keep in mind that while your client is a businessman, they’re not a designer. That’s why it’s so important to explain the design things in detail.
3. Say how much it will cost.
Without a doubt, every client cares about the price. That’s why the pricing (even approximate) is another thing they would like to see in your proposal. Sometimes the price section is actually the first part of your proposal they read.
So how do you name the price right?
For some of the designers, it’s not an easy thing to do. Some even skip this part, hoping that the client would offer the price themselves (however, that’s not a good thing to do). Some try to list every single thing they’re going to design, detailing this as much as possible so they could charge more for their services. Do I have to say that’s not a good thing to do either?
The client doesn’t want to spend much time reading how much a header will cost to them – that’s too complex. At the same time, they want to know what they’re going to pay for.
The good way to do so is to offer a price for the whole project and then add a brief summary of things this price will include (for example, a meeting, a website redesign, a logo design, and so on). Another good way to do so is to name the price for every big part of the project (for example, a redesign would cost a $1000, a logo design would cost $200, etc.), adding a total price then. Whatever you’ll choose, just make sure that the price is clear and easy to spot if the client is going to flip to that part of your proposal.
If the project is going to take a long time to complete, you can also divide the price into few parts, tying them to the stages of the project. In this case, add such information below.
4. Write a Call to Action.
If you described the problem well, offered a detailed solution, and stated a clear price, your proposal already looks strong enough. However, making it even stronger won’t hurt – and that’s what a Call to Action is used for.
Being as professional as you are, you should explain to the client what do they need to do to start working with you if they find your proposal appealing. For example, you could offer them to contact you via a certain messenger, arrange a meeting, or ask him to send you a deposit.
5. Polish your proposal.
After you finish writing, you have to make sure that your proposal is polished well enough. It sure is detailed and well-thought; however, when people are so focused on writing, they can make grammar errors and typos. Such things could ruin the whole impression, so it’s better to double-check everything you’ve just wrote.
I recommend running your proposal through some online proofreading service like Grammarly and then proofreading it manually, eliminating all mistakes and logical flaws. However, if you are able to spend more time on this, you can try checking out this proofreading guide and then do the thorough proofreading of your text.
Remember that details are very important, especially if your writing is good. You cannot afford some small mistakes ruin the impression you’ve been trying to make so hard, so don’t skip this part.
That’s all you need to do to make your proposal interesting and compelling. Sure, learning how to sell yourself doesn’t come easily to many designers and other people of creative professions – after all, sales are not their specialty. However, once you’ll learn how to do so, you’ll be able to receive the most interesting projects and the best clients.
I wish you good luck with your web design career!
Lori Wade is a freelance content writer who is interested in a wide range of spheres from education and online marketing to entrepreneurship. She is also an aspiring tutor striving to bring education to another level like we all do. If you are interested in writing, you can find her on Twitter or Google+ or find her on other social media. Read and take over Lori’s useful insights!