Graphic Design Trends to Watch for in 2018

Trends come and go, and even though we can’t tell exactly when, it’s for sure that they don’t start one year and end the next, instead they shift until they fade out.

Michal Sloboda and Ondřej Zita, the minds behind the Trend List blog have been hunting through sites like Behance, Tumblr, and a host of other design streams - they have identified that “A trend never simply emerges for a single year and then disappears in a puff of smoke. Instead, an aesthetic becomes popular gradually, even mysteriously, over time before fizzling out slowly without much notice at all.”

You’ve likely seen some of these trends in one form or another during the last couple years. And even though it’s always better to be the one leading the way, it’s smart to be aware of the changes going on in your industry.

In this article, we'll take a look at 10 Graphic Design Trends forecasted to take over the graphic design space in 2018. If there's an important trend you think we've missed, please let us know in the comments below!


  • Minimalism at Its Best
  • Big and Bold Typography
  • Bright, Popping, Bold Colors
  • Hand-drawn Designs
  • Adding some Motion: Cinemagraphs
  • Responsive Logos
  • Gradients – using Color for Transitions
  • Cropped Typography
  • The rise of Semi Flat Design
  • Double Exposure & Duo Tone



1. Minimalism at Its Best

 “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”- Hans Hofmann

 'Less is more' is a principle that is going to be even more important in the creative world of 2018. In the New Year UI and UX will be more minimal than ever removing as many elements as possible to let the content speak.

Minimalism will be enhanced with attention-grabbing bold fonts and bright pops of color.

Below, we present some minimalist designs that we chose to inspire you how to do more by doing less:



Anti Logo, One Design Company, Send A Message To, La Boca: Adele



2. Big and Bold Typography

Designers should focus on using typography to make their designs stand out. With BIG and BOLD fonts you can easily call people’s attention. Extra-bold font family members will dominate the digital spaces.

In 2018 there will be lots of room for experimental typography. Serif fonts will be combined with sans serifs and the result will be a bolder variation which will be the key to become noticed in the age where everyone is fighting to get a little bit of consumer attention.


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Nurture Digital, “Act Normal” Album Artwork, Slack, Vitamin A



3. Bright, Popping, Bold Colors

It’s finally time to add loud, bright and vibrant colors to your designs. The Bright, Popping, Bold Colors will help your design stand out considering the fact that 1,36,000 photos are posted every 60 seconds on Facebook, and 95 million photos are posted to Instagram every day.

Bright, popping, and bold colors will have a large impact in 2018. Rainbow colors will be widely used to enhance any design.

Check out some examples below:






4. Hand-drawn Designs

Hand-drawn designs are making a big comeback in 2018. Among others, the “all things hand-drawn” trend will include modern script typography and photos being replaced with hand-drawn illustrations.

Add authenticity and communicate the idea with hand-drawn designs to stay at the top of your game.


don matias.jpg
hand drawn.png

Don Matias, Notebook Journal Yoga: Volume 1 (Inspirational), Hand-drawn Icons by Janos Levente



5. Adding some Motion: Cinemagraphs

Brands that will use Cinemagraphs will differentiate themselves from the rest of the herd.

Cinemagraphs or living photos are images that contain parts which move, creating visually appealing content that's much more likely to become viral. This is a unique approach to tell a story or bring a focus to the most important part of your design.




6. Responsive Logos

Functionality corresponds with responsive design, and creating responsive logos is a design trend you must incorporate in 2018.

We are all aware of the benefits of responsive web design including higher conversion rates, lower bounce rates, improved SEO, increased traffic and more. The use of responsive logos will complement and enhance the importance of responsive web design in 2018.

Joe Harrison UK designer specializing in digital and interaction design created an experimental project called “Responsive Logos” to explore the creation of scalable logos for some of the world’s biggest brands.


heinz wb.png

Responsive Logos



7. Gradients – using Color for Transitions

Gradients made a huge comeback after their adoption by industry leader Instagram. Their popularity continuously increases and we can see color transitions implemented in logos, websites, buttons, backgrounds, and typography.

In 2018 we are expecting designers to develop a unique approach to this trend and introduce modern gradients in various styles, forms and bright, vivid colors.


Copy of gradient.png

IABC, Asana, Symodd



8. Cropped Typography

Creative typography in the form of cool cropped lettering will be taking the spotlight in 2018.

Erasing parts of the letters while still keeping the readability of the text, and letting your imagination run wild with it creates incredible results.

The art of cropped typography being integrated with the other design elements and photography requires a lot of creative thinking and professionalism.



Zoom, Eric Satie, It’s Like a Jungle Sometimes



9. The rise of Semi Flat Design

Taking flat design to the next level! Semi-flat designs add soft shading to a flat design creating more depth which is used as an invaluable way to create visual hierarchy and call to action.

The usability, readability and simplicity of websites, buttons, icons, and apps are enhanced with this new trend. Dimension and depth created through subtle shadows highlight one element of the design while establishing strong visual impact.



Aurelien Salomon





10. Double Exposure & Duo Tone

Traditionally, double exposure means two separate images combined together to create an abstract and surreal image. The conventional double exposure photos in 2018 will take on a new look infusing duo tones to create a new style predicted to be one of the biggest trends of 2018.

Duotones have gained maximum popularity when Spotify started using them in their playlist images, app and promotional microsites. Again, impacted by industry leader, we believe this trend will continue to spread, develop and emerge in various modern looks.

Check out these examples of Double Exposure, Duo Tone and Double Light Visuals:


double light visuals.jpg



What did we miss? Feel free to share your favorite design trends for this upcoming year!

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